Brand Development

brand development

WHAT IS Brand Development?

Brand development is a little more than developing a company name, logo or color scheme. But to be fair, this is part of the puzzle. It is an important part of the puzzle. The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.” This seems fairly straight forward. I would like to add that all of this is developed to create “brand” loyalty as well.

brand development process


We will skip ahead in the process and assume that you know what it is that you are going to brand. It may be a product, your company, a service or something more complex. No matter what you are branding the process after that is the same for all companies large or small. The only difference is the complexity of the steps gross with the size and scope of your business model. We will help you create and use the correct branding tools for your company.